World Mental Health Day Arts Calendar 2019

Send in your images for possible inclusion in the 2019 Calendar Read More...

NT WMHD 2017

Photographs from North Tyneside World Mental Health Day - 6 October 2017 Read More...

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College Read More...

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Download the World Mental Health Day Arts Calendar 2018 for FREE Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for 2018 is ‘Young People and Mental Health in a Changing World’.

The global theme for WMHD 2017 was ‘mental health in the workplace‘.

North Tyneside Campaign 2017

Last year’s local theme for WMHD was ‘Survive, Thrive, Be Alive’, inspired by the Maya Angelou quote “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.”  Read more


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.