World Mental Health Day Calendar 2017

Submit your image for its possible inclusion in the World Mental Health Day Calendar 2017! E-mail your image - from 29 March 2016 to 31 August 2016 Read More...

NT WMHD 2015 Banner

Photographs of Banner made at NT WMHD 2015 event Read More...

Free 2016 Calendar

Newcastle & North Tyneside Altering Images of Mentality (AIM) Mental Health Matters and working together with the following providers for content, AIM has produced a calendar for 2016. Read More...

NT WMHD 2015

Photographs from North Tyneside World Mental Health Day - 9 October 2015 Read More...

Mental Health Day, Newcastle

Photographs from Mental Health Day, Newcastle - February 2016 Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirroring the themes chosen by the World Federation for Mental Health.

Show a little Dignity

This years World Mental Health Day (10th October 2015) theme is “Dignity”. No matter what we are facing in our lives showing dignity to be valued, respected and to receive the right ethical treatment is paramount.

We should all show dignity to those who are vulnerable regardless of their condition, situation, beliefs or ideals.

Dignity is what helps define us as a human being and offers values in our lives and the lives others.


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including the Crisis Card still used today), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.