2020 Arts Calendar

Call for Images for the 2020 Arts Calendar

FREE Download

Download the World Mental Health Day Arts Calendar 2019 for free! Read More...

NT WMHD 2018

Photographs from NT World Mental Health Day event - 12 October 2018  Read More...

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for 2019 is ‘Suicide Prevention’.

North Tyneside World Mental Health Day Event 2018

North Tyneside celebrated World Mental Health Day on 12 October at Cullercoats Crescent Club.

Organised by a partnership of organisations, including AIM, and led by Launchpad North Tyneside, the day was an opportunity for anyone with an interest in mental health to get together and celebrate.

There was a range of creative activities throughout the day, live music, talks, information stalls, laughter workshop and more. A free buffet lunch and refreshments were provided. It was a great opportunity to meet others with experience of mental health difficulties as well as people working in the sector. Read more


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.