FREE Download!

Download the World Mental Health Day Arts Calendar 2024 for free! Read More...

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College (NT LIFE) Read More...

AIM Image Slider Plugin Powered By Kytschi


Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for World Mental Health Day 2023 is ‘Mental Health is a Universal Human Right’.   Read more here.

Local World Mental Health Day Activities 2023

Plans are underway for a celebration event at Cullercoats Crescent Club on World Mental Health Day itself, 10 October.  The planning group will provide an opportunity for anyone with an interest in mental health to get together and celebrate.  Read more…


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.