Arts Calendar 2023

Submit your images for possible inclusion in the World Mental Health Day Arts Calendar 2023 Read More...

FREE Download

Download the World Mental Health Day Arts Calendar 2022 for free! Read More...

World Mental Health Day 2021

Photography Competition - Winners

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College (NT LIFE) Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for World Mental Health Day 2021 is ‘Mental Health in an Unequal World’.

Local World Mental Health Day Activities 2021

As COVID-19 is still prevalent, the planning group is again encouraging people to do a self-led ‘mindful walk’ outdoors, where the virus is less easily passed on.  Individuals and groups are free to choose their own date, route, length and scale of difficulty.  This year, people are encouraged to capture their mindful moments by taking photographs using a camera, mobile or tablet.  The best photographs can then be entered into the World Mental Health Day 2021 Photography Competition with the chance of winning the top prize of a £50 gift card.  Read more…


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.