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Download the World Mental Health Day Arts Calendar 2021 for free! Read More...

World Mental Health Day in North Tyneside 2020

It's life, Jim but not as we know it! Read More...

2021 Arts Calendar

Submitted images for the WMHD Arts Calendar 2021

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College (NT LIFE) Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for World Mental Health Day 2021 is ‘Mental Health in an Unequal World’.

North Tyneside World Mental Health Day Activities 2020

World Mental Health Day was different in 2020 due to the COVID-19 pandemic.  Facebook was used to encourage individuals to carry out socially distanced activities, some of which were suggested by a planning group that met via Zoom every other week.  Again, the planning  group was blessed in its make-up from keen and passionate partners including Launchpad North Tyneside, LEAPS, Supporting Stars and AIM.

People were encouraged to do a self-led ‘mindful walk’ and to share their experiences on the Facebook page.  They were free to choose their own date, route, length and scale of difficulty.  Read more…


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.