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Download the World Mental Health Day Arts Calendar 2021 for free! Read More...

World Mental Health Day in North Tyneside 2020

It's life, Jim but not as we know it! Read More...

2021 Arts Calendar

Submitted images for the WMHD Arts Calendar 2021

Recovery Colleges

Tyneside Recovery College (ReCoCo) and North Tyneside Recovery College (NT LIFE) Read More...

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Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.

“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry

AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).

The global theme for 2019 was ‘Suicide Prevention’.

North Tyneside World Mental Health Day Event 2019

North Tyneside celebrated World Mental Health Day on 4 October at Cullercoats Crescent Club.

Organised by a partnership of organisations, including AIM and Launchpad North Tyneside, the day was an opportunity for anyone with an interest in mental health to get together and celebrate.

There was live music, creative activities, talks, raffle, tombola and opportunities to connect with local organisations supporting people’s mental health. The event was totally free and a buffet lunch and refreshments were provided. Read more


All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.

Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.

AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.