02 May

Mind’s New Strategy

Our new strategy

We’ve come a long way in the last few years. Mental health is no longer a taboo topic. It’s on the front pages of newspapers, it’s high on the political agenda. It’s discussed at work and at dinner tables. For millions of people, mental health is now something to be honest about – not ashamed of.

But there is still so much more that can be achieved.

We’re reaffirming our commitment to fight for our mental health. We’re launching our new strategy, a framework that we’ll use to advance our work in the years ahead. It helps us to prioritise and remain true to our purpose. We know this is a lot of information, but we think it’s important we share this with you.

Read our new strategy


What are our new priorities?

Fighting for the mental health of people in poverty

We will offer more mental health support for people living in poverty, increasing workplace support for people in low-paid jobs, and campaigning for welfare changes.

Becoming a truly anti-racist charity

We will be an unflinching advocate for racial justice and mental health. Our support will be engaging and effective for people from racialised communities. 

Support young people – with a focus on trauma

We will fight to ensure that all young people learn about mental health and can easily access trauma-informed mental health support.


Our pillars

So together, let’s continue the fight for better mental health. We’ll keep you updated on what we’re doing and how we’re upholding our priorities. 

Take care, 

Candy at Mind